zay el banat

translates to “like a girl” from arabic, zay el banat is a community & brand shifting the narrative, especially in the arab world, on doing things like a girl. the brand’s mission is to raise awareness to all genders that the term in question is a statement conveying strength & excellence rather than weakness.
strategy
art direction
graphic design
marketing
communication
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zay el banat primarily targeted athletic women & girls until i joined the team as co-founder & incorporated a more lifestyle facet, while also making it more accessible to men & boys. this expanded the brand’s audience & reach helping achieve their mission.
jordan 2021
amman
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jordan 2021
amman
several campaigns included breast cancer awareness month, zayelbanat’s first anniversary, celebrating women olympians, etc.
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along with the strategy & marketing, which focuses on featuring the merch & inspirational women, i also handle the art direction of the brand as well as the design of the merch & the page answering our audience & its trends.
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