predator

an experiential activation to celebrate the first redesign of the iconic 90s adidas shoe; the demon mutator predator. both the ideation & the design of the activation were based on the shoe’s campaign tagline; 100% unfair, translating the sentiment felt by wearing the show to the whole experience.
design
2d drawings
3d visualizations
strategy
experiential
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the experience invites the customer to wear the predator shoe, step into the booth, & kicking the ball into the empty void. once the shoe touches the ball, the net instantly emerges, stopping the ball & catching it.
egypt 2020
cairo
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egypt 2020
cairo
the 3-layered panels on each side of the net are insprised by the flaming demon skin & spikes on the outsole of the shoe. the skin & spikes were supersized allowing for customer interaction, while also indicating the standing spot for the activation. the 3d-mapped animations appear on the dark grey 2nd layer of the panel, representing the smoke, when the customer steps into the experience booth.
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Worked in AutoCAD in one tidy single file, with details, plotted in designated layouts
if the customer does not wear the shoe then the entire mechanism would not work conveying the campaigns “100% unfair” tagline.
DWG/PDF file submitted
CAD/PDF
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